Push Factors
AMES ITALY NOODLES started as owner faced a financial difficulties and has since grown into a thriving business. After purchased the first stock to survive the rising cost of living, we quickly realized the potential of our products and began actively seeking out our target market. We were proud to receive a warm welcome from the Merlimau, Melaka community and have been committed to providing excellent service ever since.



The Threat:
AMES ITALY NOODLES has experienced tough competition in the Malaysian instant noodle market, with many brands selling comparable products at unreasonable prices. These tactics led to short-term failures for us, but through brand awareness and improvements, we have managed to tackle down the competition. Now, we are proud to say that our brand is on top of the Malaysian instant noodle market, surpassing all the competitors.


The Recognition:
We are honored to receive a top brand award for our products at AMES ITALY NOODLES. This recognition is a testament to the hard work and dedication that our team puts into creating high-quality products for our valued customers. We take pride in our commitment to excellence, and we are thrilled that our efforts have been recognized with this prestigious award.

